Good marketing is all about subtly and communicating a complex message simply. But in the era of tech events, particularly Apple's during the second Steve Jobs era, their announcement is something of an artform. Microsoft's Windows 8 Consumer Preview event announcement is rich in subtly and foreshadowing, simply by a date. February 29. Leap Day comes once but every four years. It's a special day that seems to have been specially chosen: Microsoft will hold the Windows 8 event in Barcelona, Spain, during Mobile World Congress (Feb. 27 to March 1). Not on Day One or Two, which customarily are… [Continue Reading]

Source: BetaNews