I think Microsoft is/was try to unify it's products and software under one banner. Hence Windows 8. Now the Xbox, MS phone and pc can all be synced under one os. As I don't use either an Xbox or MS phone it's not something that I'm looking for but I don't see it as a hindrance either. I've been using win 8 for so long that the Metro/Start screen seems familiar and I don't mind using it at all. I also use win 8 as intended and don't have any third party apps running to make it look or act like anything else. I get around just as quickly, if not faster than any previous os. Neither am a 'fan-boy'. If a product doesn't work well then regardless who makes it I just won't use it.